Virtual Venue Partners with Arena Events for Sports Competitions

We are excited to announce the partnership between Virtual Venue and Arena Events+Venues to support the planning and operational management of major sports competitions worldwide.

Building on an already strong collaboration, this partnership combines Arena Events+Venues’ operational expertise with the Virtual Venue platform to improve how sports events are planned, coordinated, and delivered across multiple venues and stakeholders.

Combining Operational Expertise with Technology

Virtual Venue is Focus BC’s platform for sports event planning and venue operations, designed to help organizers centralize information, collaborate in real time, and manage complex operational environments more efficiently.

By bringing together operational planning, mapping, venue data, workflows, and real-time collaboration into a single platform, Virtual Venue helps teams:

• Improve coordination between stakeholders

• Centralize venue and operational information

• Reduce operational silos

• Support faster decision-making

• Improve visibility across competitions and venues

Through this partnership, Arena Events+Venues will use Virtual Venue as part of their operational planning processes for major international sports competitions.

We are excited to partner with Focus BC as the official collaborator for managing and executing operational planning, alongside other advanced tools, on the Virtual Venue platform. With our extensive expertise in organizing world-class sports events, combined with the innovative capabilities of the Virtual Venue interface, we are poised to bring transformative change to the industry.

André Frota, Sports Architecture Lead for Middle East, Europe, and North America · Arena Events+Venues

Supporting CONCACAF Competitions

The first projects under this partnership include support for:

• CONCACAF Gold Cup

• CONCACAF Nations League

During the initial phase, the Virtual Venue platform will primarily support Arena Events+Venues teams by centralizing venue information, operational data, and event planning workflows.

Over time, CONCACAF stakeholders will also gain direct access to the platform, enabling real-time online collaboration between organizers, venue teams, and operational partners.

This collaborative approach helps create a shared operational environment where all relevant information remains updated, accessible, and connected.

Smarter Venue Operations for Modern Sports Events

Modern sports competitions involve increasingly complex operational requirements across multiple venues, teams, suppliers, and stakeholders.

Virtual Venue was designed specifically to help organizations manage:

• Venue operations

• Event planning

• Asset management

• Site visit reporting

• Operational workflows

• Mapping and spatial coordination

• Real-time collaboration

The platform supports both pre-event planning and live operational coordination, helping organizations improve visibility and execution throughout the event lifecycle.

Driving Innovation Across the Sports Industry

At Focus BC, we believe technology should simplify operations, improve communication, and help teams make better decisions under pressure.

This partnership with Arena Events+Venues represents another important step in expanding how Virtual Venue supports global sports organizations and large-scale event environments.

Together, we aim to help organizers, operational teams, venues, and stakeholders deliver more connected, efficient, and collaborative sports events.