Overview
Focus BC conducted a business consulting and optimization project for Delta Cafés, focused on improving Salesforce operations and commercial planning.
The solution leveraged location intelligence and data analysis to increase efficiency, reduce costs and improve overall sales performance.
The Challenge
Delta Cafés needed to optimize its commercial operations and Salesforce processes to improve business performance.
Key challenges included:
Increasing time spent with customers
Maximizing the number of visits per day
Reducing operational costs and travel distances
Balancing commercial territories efficiently
Managing multiple operational constraints
The Solution
Focus BC developed a data-driven optimization approach, combining:
Location intelligence and geographic analysis
Route optimization and territory planning
Data visualization dashboards
Performance monitoring tools
The solution enabled better planning of commercial activities, improving how sales teams operate in the field.
Key Capabilities
Optimization of commercial territories
Route planning based on geographic data
Visualization of sales performance and customer density
Data-driven decision support
Integration of sales and operational data
Platform in Action
Dashboards displaying sales performance and KPIs
Maps showing optimized delivery and sales routes
Customer density heatmaps supporting territory planning
Data insights supporting operational decisions
The Results
Increased number of visits per day (+28%)
More time dedicated to commercial activities (+20%)
Reduction in travel distances and operational costs
Improved balance of commercial territories
Increased profitability of operations (+30%)
Greater ability to evaluate and adjust business strategies
Increased number of visits per day
More time dedicated to commercial activities
Increased profitability of operations
Conclusion
This project demonstrates how data-driven optimization and location intelligence can significantly improve retail sales operations.
By optimizing routes, territories and planning, Delta Cafés achieved higher efficiency and stronger business performance.
About the Client
Delta Cafés is a leading coffee brand in Portugal, established in 1994 and present in more than 40 countries.
With over 3,000 employees, annual sales exceeding €340 million and more than 22,600 tons of coffee sold per year, Delta is a major player in the global coffee industry.