Vasco Pinheiro
Business Development
Co-founder & Managing Partner, Focus BC
Business Strategy, Partnerships & Market Development
About Vasco
Vasco Pinheiro works at the intersection of business strategy, market development and technology.
As Co-founder and Managing Partner of Focus BC, he leads Business Development, covering commercial strategy, partnerships, market positioning, customer relationships and the expansion of the company’s software products.
He works across Virtual Venue and City as a Platform, helping translate complex operational challenges into clear value propositions and long-term relationships with clients and partners.
Current focus
Vasco's current work is centred on the growth of Focus BC’s products across sports event operations, city management and other complex operational environments.
This includes business development, strategic partnerships, go-to-market planning, enterprise customer relationships and identifying new opportunities where technology can create measurable operational value.
His work is also focused on connecting market needs with product direction, ensuring that the company’s platforms respond to real organisational challenges while remaining positioned for long-term growth.
Background
Vasco holds a degree in Computer Science and Engineering, specialising in Artificial Intelligence, from Instituto Superior Técnico, and a postgraduate qualification in Marketing from ISEG – Lisbon School of Economics & Management.
Before co-founding Focus BC in 2012, he held technical, operations and executive leadership roles in consulting and information technology companies. His career included several years at Esri Portugal, where he served in senior leadership positions, including Chief Executive Officer.
His professional experience spans business consulting, location intelligence, collaborative platforms and enterprise technology across sectors including transport and logistics, telecommunications, utilities, defence and security, natural resources, financial services, and central and local government.
This combination of technical education, marketing expertise and executive experience continues to shape the way he approaches strategy, partnerships and business development at Focus BC.