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Team & CulturePublished on by Ana Guerra

Inside Our 2025 Kick-Off in Óbidos

Team spirit, sunny skies and karaoke magic. Our 2025 Kick-Off in Óbidos had it all. Here’s how we kicked off the year together.

Earlier this month, between March 13 and 15, the Focus BC team came together in the enchanting town of Óbidos for our much-anticipated 2025 Kick-Off. Known for its medieval charm and cobbled streets, it was the perfect setting for three energizing days of connection, reflection and planning for the year ahead.


It wasn’t just about launching into new challenges. It was also a celebration of growth. With our team now expanded to 24 talented professionals, this year’s gathering gave us the incredible opportunity to welcome even more amazing women into Focus BC 👏 

And the memories made? Just too good not to share. So here’s a peek into our 2025 Kick-Off.


Kick-Off 2025 Video


Even with a bit of chill in the air, we were lucky to enjoy three beautiful sunny days in Óbidos. Our home for the Kick-Off was Bom Sucesso Resort, a stunning spot where bold architecture meets lush green landscapes, creating the perfect atmosphere to pause and connect.


Group of men greeting each other outdoors in a parking area, shaking hands and chatting beside parked cars under a cloudy sky.
Group of men greeting each other outdoors in a parking area, shaking hands and chatting beside parked cars under a cloudy sky.
Man wearing a red hoodie and sunglasses standing with arms crossed outdoors, with a walkway, parked cars, and people in the background.
Man wearing a red hoodie and sunglasses standing with arms crossed outdoors, with a walkway, parked cars, and people in the background.
Three men smiling and talking indoors in a dining room set with long tables and chairs, with a large screen displaying a fireplace in the background.
Three men smiling and talking indoors in a dining room set with long tables and chairs, with a large screen displaying a fireplace in the background.
Scenic outdoor landscape with a green lawn, small pond with reeds, and trees under a partly cloudy sky.
Scenic outdoor landscape with a green lawn, small pond with reeds, and trees under a partly cloudy sky.



After an incredible lunch at the resort, we officially kicked off our team meeting. We started by reflecting on some of the key highlights and challenges from the past year before diving into what’s ahead. From defining our strategic goals for 2025 to exploring updates on our City as a Platform and Virtual Venue products. The session brought defined ideas, a clearer vision for our company and products, some exciting hands-on demos and, of course, plenty of laughs along the way.


Wide view of a meeting room with people seated around long tables while a presenter speaks at the front beside a screen.
Wide view of a meeting room with people seated around long tables while a presenter speaks at the front beside a screen.
Presenter standing in front of a screen displaying slides, speaking to an audience seated at long tables.
Presenter standing in front of a screen displaying slides, speaking to an audience seated at long tables.
Man presenting beside a screen with a “City as a Platform” slide, gesturing with his hands while speaking.
Man presenting beside a screen with a “City as a Platform” slide, gesturing with his hands while speaking.
Woman presenting in front of a slide titled “What We Built in 2024,” adjusting her hair while standing beside the screen.
Woman presenting in front of a slide titled “What We Built in 2024,” adjusting her hair while standing beside the screen.
Audience members seated at a table applauding during a presentation, with water bottles and glasses on the table.
Audience members seated at a table applauding during a presentation, with water bottles and glasses on the table.
Two men standing at the front of the room during a presentation, one speaking while the other listens beside a laptop on a table.
Two men standing at the front of the room during a presentation, one speaking while the other listens beside a laptop on a table.
Man standing near a screen during a presentation, resting his hand near his face while listening.
Man standing near a screen during a presentation, resting his hand near his face while listening.



After the meeting, it was time to loosen up and what better way than with a round of karaoke? Let’s just say we’re now fully convinced that a few of our team members might be hiding star-level stage talent!


Group of colleagues standing indoors chatting and holding drinks during a karaoke night, with warm lighting and a relaxed atmosphere.
Group of colleagues standing indoors chatting and holding drinks during a karaoke night, with warm lighting and a relaxed atmosphere.
Four women sitting on a sofa looking at a phone together, smiling and preparing for karaoke in a softly lit lounge area.
Four women sitting on a sofa looking at a phone together, smiling and preparing for karaoke in a softly lit lounge area.
Two men looking down at a phone while others stand nearby, appearing to choose a song during karaoke night.
Two men looking down at a phone while others stand nearby, appearing to choose a song during karaoke night.
Two men singing together into a microphone, laughing and enjoying the karaoke performance in a restaurant setting.
Two men singing together into a microphone, laughing and enjoying the karaoke performance in a restaurant setting.
Group of women singing into microphones during karaoke, standing in front of a wall with warm ambient lighting.
Group of women singing into microphones during karaoke, standing in front of a wall with warm ambient lighting.
Man in a red jacket singing energetically into a microphone under colorful party lights, with colleagues watching during karaoke night.
Man in a red jacket singing energetically into a microphone under colorful party lights, with colleagues watching during karaoke night.



We started the next day with a morning yoga class. The perfect way to ease into the day with focus and calm. Held right at Bom Sucesso Resort and surrounded by nature, it gave us a much-needed moment to breathe, reset and get ready for the day ahead.


Woman standing with arms crossed listening to a colleague in a red hoodie during an outdoor yoga session introduction.
Woman standing with arms crossed listening to a colleague in a red hoodie during an outdoor yoga session introduction.
Man in a black Mapify t-shirt standing calmly with eyes closed, practicing breathing exercises outdoors with colleagues.
Man in a black Mapify t-shirt standing calmly with eyes closed, practicing breathing exercises outdoors with colleagues.
Group of colleagues on yoga mats outdoors holding a tabletop position during a guided yoga class.
Group of colleagues on yoga mats outdoors holding a tabletop position during a guided yoga class.
Woman lying on a mat with eyes closed while receiving a relaxing head massage during the yoga session.
Woman lying on a mat with eyes closed while receiving a relaxing head massage during the yoga session.
Participants practicing downward dog pose on yoga mats on a covered outdoor terrace.
Participants practicing downward dog pose on yoga mats on a covered outdoor terrace.
Group photo of colleagues sitting together on yoga mats after completing an outdoor yoga class.
Group photo of colleagues sitting together on yoga mats after completing an outdoor yoga class.



Then after a delicious lunch, we were ready for the next team-building activity: an escape tower challenge set inside the castle walls. We split into teams, but the mission was the same for everyone: to complete all the challenges and make it out victorious. It was a playful, immersive experience that brought the cultural heritage of Óbidos to life in a truly memorable way.


Group of colleagues standing in a circle in a square near Óbidos Castle during a team-building activity.
Group of colleagues standing in a circle in a square near Óbidos Castle during a team-building activity.
Close-up of a person in a red hoodie holding a map of Óbidos during the kick-off challenge.
Close-up of a person in a red hoodie holding a map of Óbidos during the kick-off challenge.
Close-up of a handmade sign on the ground reading “À procura do cavaleiro da amizade” during the team activity.
Close-up of a handmade sign on the ground reading “À procura do cavaleiro da amizade” during the team activity.
Group of colleagues taking a selfie in front of a white building inside Óbidos Castle walls.
Group of colleagues taking a selfie in front of a white building inside Óbidos Castle walls.
Person holding up a smartphone to photograph the scenic view from Óbidos Castle.
Person holding up a smartphone to photograph the scenic view from Óbidos Castle.
Team walking through a stone archway inside Óbidos Castle during the outdoor challenge.
Team walking through a stone archway inside Óbidos Castle during the outdoor challenge.
Low-angle group selfie of colleagues smiling together during the kick-off activity.
Low-angle group selfie of colleagues smiling together during the kick-off activity.
Four colleagues sitting on a wooden swing structure inside the castle grounds, smiling in the sun.
Four colleagues sitting on a wooden swing structure inside the castle grounds, smiling in the sun.
Large group photo of the team gathered in front of a historic church door in Óbidos during the kick-off event.
Large group photo of the team gathered in front of a historic church door in Óbidos during the kick-off event.



To wrap things up, some of our team members enjoyed a golf class where we may have found the Focus BC version of Tiger Woods. Others played paddle or chose a calmer morning with a relaxing massage. A fun and fitting end to an unforgettable few days.


Woman in a red hoodie swinging a golf club on a tee box at a driving range, surrounded by trees.
Woman in a red hoodie swinging a golf club on a tee box at a driving range, surrounded by trees.
Two colleagues preparing to hit golf balls at a driving range, standing on adjacent tee mats.
Two colleagues preparing to hit golf balls at a driving range, standing on adjacent tee mats.
Man in a red shirt completing a golf swing on a tee box during an outdoor activity.
Man in a red shirt completing a golf swing on a tee box during an outdoor activity.
Man in dark clothing following through on a golf shot toward the open driving range.
Man in dark clothing following through on a golf shot toward the open driving range.
Two colleagues playing padel on an outdoor court, one preparing to hit the ball while the other watches from near the net.
Two colleagues playing padel on an outdoor court, one preparing to hit the ball while the other watches from near the net.
Two men standing on a padel court holding rackets, watching the game in progress.
Two men standing on a padel court holding rackets, watching the game in progress.


Now it’s time to look ahead and make 2025 another standout year for our company, our products, our clients and the incredible team that makes it all happen at Focus BC.